About Us
Our Story: More than just a memory
One of my childhood nostalgic memories is when my grandmother opened her antique wooden closet to bring out for me after a warm bubbly bath some bright white cotton towels and underclothes with the delightful scent of laurel soap.
Years have passed and that warm memory is still vivid in my mind, I still remember my grandma’s tender smile the softness of the cotton fabric, and the refreshing scent of Laurel soap.
And that is what we want to share with our customers. we want to share more than a premium cotton fabric, we want to share a delightful feeling, happiness and a story.
We grew up in Syria considering the notion of affordable high-quality cotton textiles for granted. And we continued to consider it as such until we left to discover that what is taken for granted in our land may not apply in other lands, especially the Netherlands, where luxurious cotton textiles are far more expensive than Syrian cotton textiles though they share a comparable quality.
The Legacy of Syrian Cotton
We have chosen this name for many reasons. At its core, it embodies the quality and rich heritage of the cotton textile industry in Syria, going back to the 3rd millennium BC to the Kingdoms of Mari and Palmyra.Over millennia, Syrians have accumulated the knowledge and expertise to manufacture the finest cotton textiles.
This ancient industry was built on the outstanding natural properties of the Syrian cotton crop, especially the renowned “Gossypium hirsutum,” which boasts long-staple fibers, ensuring exceptional strength and softness. Pre-war, this legacy translated into magnificent cotton crop production, with Syria ranking second worldwide while exporting $1.5 billion worth of cotton textiles.
But the story goes deeper, our brand name was also inspired by the theory of Contact Hypothesis, this well-established theory in social psychology posits that positive contact between groups reduces prejudice while increasing empathy.
We sought a name that promotes tolerance and acceptance. We aim to showcase the quality and value that Syrians can bring to Dutch society, challenging and transcending classic stereotypes.
By choosing this name and offering exceptional service and quality, we believe we will foster greater inclusion, leading to acceptance and equality. Such inclusion benefits both Syrian refugees and Dutch society by fostering economic growth, cultural enrichment, and social cohesion, ultimately empowering everyone to thrive.
Crafting Hope in Exile
Before the war, 30% of Syrians were employed in the textile industry, a testament to the deep-rooted tradition and expertise in cotton craftsmanship. Due to the conflict, a great number of these skilled craftsmen and experienced manufacturers fled the country to save their lives and started anew in countries like Turkey and Egypt, bringing with them Syria’s rich legacy of cotton industry. A few years later, the famous luxurious Syrian textiles were available in the international markets. And once more the loving, tired hands embraced the magnificent cotton threads to create textiles filled with life, dreams, and hope. These refugee artisans, with their talent and resilience, have become our valued suppliers.
In Dutch soil, dreams blossom alongside flowers
Moataz Aouf, the founder of Syrian Cotton, arrived in the Netherlands with just a backpack and a dream. Before the conflict in Aleppo, he had a successful career in banking with a flourishing family business. However, after the war escalated, he became a number on a boat striving for his survival.
As a refugee, he faced numerous challenges, but he was determined to rebuild his life, give back to the community that welcomed him, and, most importantly, help fellow refugees regain their lives as well.
Through his journey, he earned a master’s degree in international management and channeled his experiences and passion into creating Syrian Cotton with the support of his co-founders Mohammed, Abdulah, and Salih.
He wanted to share Syria’s rich heritage and renowned luxurious cotton textiles while empowering fellow refugees in Turkey, Egypt, and the Netherlands. He believes that regardless of how limited your resources are, you can always find a way to make a meaningful social or environmental impact. Nothing is more fulfilling than helping others build a brighter future.
Within a few years, he managed to rebuild his life, going from a number on a boat to becoming an awarded entrepreneur and a guest lecturer at prestigious Dutch universities.
His story is one of resilience, innovation, and an unwavering belief in the power of community and inclusivity. As Moataz says, “In the fertile soil of the Netherlands, not only flowers blossom but also dreams. It just needs our care.”
Join Us in Making a Difference
By choosing Syrian Cotton, you’re not just buying a product; you’re supporting a mission. Every purchase helps provide sustainable employment for Syrian refugees, fosters cultural understanding and promotes environmental sustainability. We invite you to join us in this journey. Whether you’re a consumer looking for high-quality, eco-friendly products or a business seeking meaningful partnerships, your support makes a significant impact. Together, we can create a future where everyone thrives. Visit our website to learn more and get involved.